Any content marketing plan will involve social media. The two most important things about social media are:
- Post consistently.
- Build relationships – don’t promote all the time – 20% promotion, 80% connecting and educational content.
Social media content should be quick, easy, and engaging, and you need a steady flow of it. Here are some easy social media content ideas that you can add to your overall strategy.
Create a Series.
Choose a topic and create a series of posts. For example, a flower shop might feature a “Flower of the Day” where they post a picture of a different flower each day.
Day-of-the-Week Themed Social Media Posts.
Create a themed day-of-the-week post like Workout Wednesday or Throwback Thursday for social media. Get your followers to contribute their own posts as well.
Create posts with a blank for your followers to fill in. Share things like, “If I were independently wealthy, I’d _____,” “The biggest drain on my time is ____.” This type of post is a great way to learn more about your audience.
Answer a Question.
Take one specific question posted by an audience member and create a short video where you answer it. The video can be extremely simple. Just give the camera the answer to the question.
Create short, simple polls. Polls are popular on social media. You’ll get a great deal of engagement, and it’s a great way to learn about your audience. Polling is also built into most social media platforms.
Create a piece around a humorous or motivational quote. You can share it as a quick social media post or create a visual out of it.
Present a Challenge.
Present a challenge to your followers and ask them to make short videos or post pictures of their progress.
Behind the Scenes Photos.
Take a “behind the scenes” photo of your organization, your industry, or something you do, such as developing a new product.
Present a statistic about your industry that would be interesting for your audience. Create a simple infographic to make it fun and easy to understand.
Repurpose Evergreen Content. Take “evergreen content,” or content that’s always relevant, and repurpose it by presenting it in a new format (i.e. if it’s a video then transcribe it for a blog post), updating it, or editing it somehow to make it original.
Highlight Videos, Blog Posts & Podcasts.
When you post a video or podcast that you created, post the video or a link to the video and a quick blurb about each.
Take some products in your niche and review it for your audience with a quick video.
See Me On.
When you are interviewed on a podcast, FB Live or other online opportunities, create a post with a link or invite to join you live.
Lists are much easier to make than posts or articles because there is no composition necessary.
Sometimes, it’s good to post something that’s not totally relevant to your business. For example, you might take a picture with your dog, a picture of a sunset, or a video of a place you visited on vacation. However, do this with caution and watch your audience’s reaction carefully.
Always create social media content with your audience in mind. Make it for them. Try to post things that your audience can engage with and interact with. This is how you build a relationship with them.