Marketing is the life of your business. The world is filled with broke business owners with fabulous products and services but no sales.
Start with these 3 ideas to get your creative juices flowing.
For coaches, information product sellers, and service providers, one of the best sources for new clients is in free training webinars. No matter what your niche, the promise of in-depth training at no cost is enough to entice potential clients to part with an email address (which you’ll be able to market to later) and an hour of their time.
Not only that, but webinars are a fantastic way for those potential customers to get to know you better. And the better they know you, the more likely they are to buy.
Not comfortable hosting a webinar? Hit the keyboard and start sharing your thoughts and ideas via your social media posts, blog, eBooks, guest articles and other written content. If you sell physical products, it provides the perfect opportunity to share usage tips and other important information with your buyers. If you are a coach, speaker, or service provider it helps you be seen as the expert you are.
Of course, there’s another important benefit to content marketing: search engine optimization. Google and other search engines index the words on your website and use the information to present search results to their users. Content marketing is a tool you can use to make the most of these results, and to bring more potential buyers to your website.
Whether you speak in front of 5 people or 500, speaking is a powerful way to market. Your audience instantly sees you as an expert in your field, you build rapport with your ideal clients (now you’re working with a warm lead), and it draws out hot leads who are interested in what you offer.
I know, speaking can sound scary. I get it. However, no matter how shy you are or how intimidated you are with being on stage, speaking is a learned skill. Anyone can learn to speak. I know that sounds crazy but it is true. If you want to find out if speaking is for you and your business, start following Arvee Robinson. She is a Master Speaker Trainer who has trained hundreds, if not thousands, of people to speak to explode their business.
Now don’t limit yourself to these three marketing methods. There are dozens of others you can try, including affiliate programs, JV partnerships, automated funnels, direct mail campaigns, and even YouTube or podcast advertising. The key is to keep testing and tweaking to make the most of every marketing effort, so that your business continues to grow.
But wait! Don’t let the cart go before the horse. There are two major reasons why many entrepreneurs are always desperate for the next client: not having a clearly defined ideal client or niche and not properly conveying the benefits of their product or service.
If you don’t have a well-defined ideal client or a focused niche, then all the marketing in the world will only result in a small amount of sales.
You also need to know the benefits of your product or service. Understand their pain, what keeps them up at night, what their deepest fears are that are holding them hostage. Putting yourself in their shoes will allow you to better convey the benefits of your product or service. You then are easily able to show them how your solution solves their problem.
Get these two correct and your ideal client will be anxious to buy your product or hire you for the service you provide.