Why Should I Have a Laser-Focused Target Market?
When you are in business it can be very easy to want to market to many types of people and have a broad target market. However, it is important to focus
You’re the Boss – You determine who you work with
If you are coming from a corporate environment or a standard job, it is easy to think that you need to say yes to all potential clients.
As an entrepreneur or small business owner, it can be hard to manage a growing business. I often hear “My business is growing and I can’t do everything myself but I can’t afford to hire anyone”. This
You’ve created your free offer (”lead magnet”) as a strategy to build your all-important email list. You have the lead capture set and the process for them to get the free offer. In building
One of the best ways to grow your email list is to create an enticing freebie in which to receive it they need to give you their Email. This is referred to as a “lead magnet” or “Opt-in”. I am