Goals, Marketing Basics

It’s that time of year again.  The beginning of the year when you look at the next chapter of your life. A chapter

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Lead Generation, Marketing Basics, Target Market

The most important part of your Audience Profile (ideal client avatar) is understanding the pain your ideal client feels and how you solve

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Lead Generation, Marketing Basics

What do super successful entrepreneurs and small business owners all have in common? It’s not experience. It’s not extraordinary skills. It’s not even

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Lead Generation, Social Media, Target Market

Copywriting is tricky, especially for the entrepreneur or solopreneur who is new to business writing. First off, let’s define copywriting because everyone in

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Lead Generation, Marketing Basics

Marketing is the life of your business. The world is filled with broke business owners with fabulous products and services but no sales.

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