Bethany Sunny International
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Category Archives for Email Marketing

Turn Email Unsubscribe to Social Media Fans

You work hard to make your emails perfect. It is one of the key elements of your marketing. Then it happens!  Someone unsubscribes and you wonder what you did wrong. There are many reasons people unsubscribe: They

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New Subscribers turned Paid Customers immediately

You’ve created your free offer (”lead magnet”) as a strategy to build your all-important email list.  You have the lead capture set and the process for them to get the free offer.  In building

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Email Engagement – Why & How

One of the best ways to grow your email list is to create an enticing freebie in which to receive it they need to give you their Email. This is referred to as a “lead magnet” or “Opt-in”. I am

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Holy Cow! People are signing up – now what do I do?

Yay!  You have a lead magnet and you are collecting emails.  However, enticing your readers to join your list is just a small part of your overall list-building goal. The larger component is keeping

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