Eugene M Schwartz, a well-known copywriter, said, “I write with my ears.” He was ...

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The most important part of your Audience Profile (ideal client avatar) is understanding the ...

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Copywriting is tricky, especially for the entrepreneur or solopreneur who is new to business ...

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I’m in Pain Your potential client is in pain.  Their pain may be little ...

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YES, I Hear You! Knowing your “Target Market” – “Ideal Client” – “Target Audience” ...

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Why Should I Have a Laser-Focused Target Market? When you are in business it ...

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You’re the Boss – You determine who you work with If you are coming ...

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