January 22, 2021

Email marketing is alive and well. Contrary to the many people who say you only need social media now; email is vital to your marketing strategy.  The combination of email and social media is the “dynamic duo” you are looking for to grow your business and make money.

Before that can happen, you need to build a relationship with your readers and earn their trust. I’m sure you’ve heard that readers have to know, like, and trust you before they consider spending money with you. That’s why it is essential to create engaging emails that start a conversation between you and your target audience.

The best time to start that conversation is on day one. Not only will it help you build your business and learn more about your ideal customers, but it also helps with email deliverability. We all have a love-hate relationship with spam filters. We want them to magically know which emails are important to us and which are junk.  As we have tools to teach our inbox what emails we want to see, it makes the sorting easier, but when this is the first time your potential client’s inbox receives messages from you, it’s not always that simple.

The key to much higher deliverability rates into the main inbox is to get your subscribers to hit reply and email you back. In the eyes of email providers, this starts a conversation and makes you a much more legit and trustworthy contact. In other words, the chances of future emails landing in the main inbox are much higher if you can convince your readers to reply to one (or more) of your messages.

Can you take a guess what your most read email message is? It’s the first one you send to your readers after they sign up and confirm their desire to be on your list. This email is called the welcome email, and you usually send it to your readers when they sign up for your lead magnet or opt-in freebie. Because it is the most opened email and the first message your readers see from you, it’s the perfect place to start engaging with them.

If you can get them to hit reply to this email, your chances of getting the rest of your messages into the person’s main inbox skyrocket. Making that happen is a lot easier than you may think. All you have to do is ask your readers a question. Seriously, that’s it! What you ask them depends on your market, your niche, and what you plan on emailing them about.

Keep it simple. Ask them to hit reply and ask a question or share a little something about themselves. Make sure it is relevant to what your emails and lead magnets are about. For example, suppose you’re building a list in the weight loss niche and are teaching them about eating low carb. In that case, you could ask them if they have any experience eating this way, share their favorite low carb food, or email you their biggest question or concern about this diet and lifestyle.

In addition to helping with email deliverability and subscriber engagement, you’ll also be pleasantly surprised how much you’ll learn about your future customers in these emails. Pay attention to them and learn! This information will help you continue to get to know your ideal client’s pain and interests.

About the author 

Bethany Sunny

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