You’ve created your free offer (”lead magnet”) as a strategy to build your all-important email list. You have the lead capture set and the process for them to get the free offer. In building your list you are welcoming them into your circle of interested prospects and current clients. Your first email or thank you page is a valuable piece of real estate. It is the perfect time to begin offering them paid opportunities.
Now you may be thinking that this is crazy. Who wants to be sold to on a thank you page? You do. Think about it – you gave up your email address because you are interested on what the business has to offer, right? If you can get more information for just a few dollars you will probably say yes, especially if the offer is enticing. Not sold on the idea yet?
Here are a few statistics to consider:
Always take advantage of those emails. Make sure there is a promotion in there of some kind. Something highly targeted and related to what they just bought; something that will enhance their experience.
If you already have products available, go add thank you emails. If you already have these emails set up, go back and change them to include a new offer.